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Feel like you're overpaying for influencer marketing? You're not alone. 


While 73% of marketers report having budget allocated for influencer marketing, many are still unsure of how much to pay for sponsored influencer content. 


With hundreds of thousands of data points, we've analyzed our data to show you :

  • How much to pay Instagram influencers
  • How engagement and followers impact pricing
  • How influencer pricing has historically changed




How Much Should You Be Paying Instagram Influencers?

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